Kerry Carr joins Bacardi’s global leadership team
Spirits giant Bacardi Limited has announced the promotion of Kerry Carr, who joined the company in 2014, to Bacardi’s global leadership team. The post Kerry Carr joins Bacardi’s global leadership team...
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Patrón Paloma Week to boost Tequila sales this summer
Bacardi is launching the UK’s first-ever Patrón Paloma Week in bars across London and Manchester from 23-30 August. A selection of bars across the two cities are set to serve their own special take on...
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Drinks with friends campaign launches for Martini
Vermouth brand Martini and photographer and film director Greg Williams have united to curate a photography series of friends reuniting. The Bacardi-owned brand along with Williams will showcase a the...
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Bacardi launches ‘Twistails’ cocktail pods into GTR
Bacardi Global Travel Retail has launched ‘Bacardi Cocktails pods powered by Twistails,' a new creation for making cocktails anywhere. The “innovative solution to make bar-perfect cocktails every time”...
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Did the pandemic make us a nation of cocktail mixologists?
At home cocktail making became a staple source of entertainment during the pandemic, but has it led to an increased interest in mixology? Drinks sector leaders believe that is certainly the case and...
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Bacardi cuts plastic in its gift packs by 50% in time for Christmas
Bacardi has revealed that this Christmas some of its best-known gift packs will contain 50% less plastic than last year. This year’s 50% cut is a giant step towards Bacardi achieving its 2023 goal of...
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Bacardi rum cuts greenhouse gas emissions by 50%
Bacardi has revealed that, from next year, it will have cut greenhouse gas emissions at its Puerto Rico distillery by 50%. Bacardi rum’s GHG emissions will be halved when a Combined Heat & Power...
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Bacardi introduces Grey Goose Essences to the UK
Bacardi is readying the launch of Grey Goose Essences, in three flavours, for the UK market following a successful roll out in the US. Speaking to db, Grey Goose brand director Kate Whitehead said: “We...
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Glass manufacturer strike could cause bottle shortage
The supply of bottles for companies including Bacardi and Carlsberg could be shattered by strike action this summer, by Owens-Illinois Glass workers in Scotland. The strike is due to take place across...
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Bacardi launches new music-inspired fashion collection
Rum brand Bacardi has announced the launch of a fashion collection which rewards fans with concert cash for promoting rising music artists. The spirits brand has teamed up with streetwear designer...
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Ex Bacardi boss achieves first B Corp certified Tequila
Former Bacardi CEO Mike Dolan has achieved B Corp certification for his Tequila brand Mijenta, the first of its kind to gain the eco-friendly accreditation. Altos Planos Inc., producer of Mijenta...
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Top 10 biggest Tequila brands
From celebrity-backed brands to historic producers, these are the 10 Tequila companies that are calling the shots on the global market. The US remains the biggest market for the Mexican spirit, with...
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Jay-Z sues Bacardi over Cognac partnership
The world's third-highest-paid entertainer (according to Forbes) is reportedly suing D'Ussé Cognac co-owner Bacardi over concerns surrounding the drinks giant's financial transparency. According to TMZ...
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Former Carlsberg exec joins Chapel Down in bid to grow English wine category
Liam Newton — who previously held leadership roles at Carlsberg and AB InBev — has accepted the role of chief marketing officer for England's largest winemaker, with plans to grow English wine by...
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Top 5 Halloween themed drinks to get you in the mood for spooky season
If spooky season is your favourite time of year — a time when you can let the cobwebs hang free and walk around with a sheet over your head without anyone batting an eyelid — we have the perfect list...
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Former Bacardi exec appointed chair of The Drinks Trust
Guy Lawrence, CEO of Brockmans Gin and former Bacardi brand chief, has been officially appointed the new chair of The Drinks Trust, replacing Troy Christensen. Lawrence, who spent 16 years at...
View ArticleThe 10 fastest-growing drinks brands on Instagram
It may not be easy to stand out in a crowded field, but the 10 fastest-growing drinks brands on social media have encountered a winning formula when it comes to engaging their followers and keeping...
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Jon Bon Jovi wine brand welcomes former Bacardi exec as new CEO
Michael Misiorski, who has formerly held roles at drinks giants Edrington, Stoli Group, Bacardi and Absolut Spirits, has taken up a new role as CEO of Hampton Water, the rosé brand founded by rock star...
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Could Pernod Ricard lose Havana Club if this next bill is passed?
A new bill being issued on trademarks nationalised in Cuba could have implications for Pernod Ricard’s ownership of Havana Club rum. The bipartisan bill which is called ‘No Stolen Trademarks Honored in...
View ArticleBacardi appoints new “master of botanicals”
Spirits firm Bacardi has promoted Alessandro Garneri to become a "master of botanicals" for its Bombay Sapphire and Martini brands. The news means Garneri takes control from Ivano Tonutti, who is due...
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Quarter of drinkers choose rum over pint of beer
New research by rum brand Bacardi has claimed that more than one in four Brits will choose a rum-based cocktail instead of a pint of beer this summer. The data, undertaken by Bacardi as the UK enters...
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Three simple recipes to help celebrate World Martini Day
Happy World Martini Day! To celebrate this fabulous cocktail, db has enlisted the help of Grey Goose to offer up three iconic recipes. A classic martini can be made with gin or vodka and any vermouth...
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Bacardi labelled ‘international war sponsor’ by Ukraine
Bacardi has been added to Ukraine’s National Agency for the Prevention of Corruption (NACP) list of international war sponsors. The NACP included the Bermudian company in the list of international war...
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World’s first Patrón Paloma fountain revealed in London
Bacardi has unveiled the world’s first Patrón Paloma fountain which will take up residence at the Mexican restaurant Cavita in London. The Patrón Paloma fountain, which is a centrepiece which takes...
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Patrón Tequila: a perfect focus
With the launch of Patrón El Cielo and the Patrón Perfectionists 2024 under way, db learns how premium Tequila is establishing new routes to mentorship Patrón Tequila, owned by Bacardi, is a brand...
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Bacardi launches ‘perfectly packaged’ Bombay Sapphire Premier Cru
Bacardi has launched brand new sustainable gift wrapping for its premium expression of Bombay Sapphire gin. The 47% ABV London Dry gin, named Bombay Sapphire Premier Cru Murcian Lemon, is infused with...
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Bombay Sapphire unveils cocktail fashion collection
Gin brand Bombay Sapphire, part of the Bacardi portfolio, has unveiled a collection of cocktail-inspired clothes and accessories, created in partnership with fashion designer Christian Siriano. The...
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Bacardí and Boi-1da release ‘AI-powered’ EP
Rum giant Bacardí has collaborated with Canadian music producer Boi-1da to release a five-track EP that was partially created with assistance from artificial intelligence (AI). Boi-1da, whose real name...
View ArticleLight up vodka recalled over choking fears
Grey Goose Northern Lights Edition has been recalled by Product Safety Australia over fears that children might choke on the battery used to power the light it comes with, despite the fact that...
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Pop star Camila Cabello partners with Bacardí
Bacardí rum has announced a partnership with pop star Camila Cabello through its 'Do What Moves You' campaign. In the musician's first collaboration with a spirits brand, the fresh campaign features...
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